OpenAI, Google and Perplexity have begun an unprecedented fight for artificial intelligence users in India, rolling out freebies in a strategy seen as a way to harvest troves of multilingual training data in the world’s most populous nation.

India is the second-biggest smartphone market with 730 million devices. On average, Indians consume 21 gigabytes of data each month, paying 9.2 cents per gigabyte, one of the world’s lowest mobile data rates.

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