All India Mobile Retailers Association (AIMRA) expects a further 10–15% hike in smartphone prices in 2026, which has already gone up by 10% due to rising memory component prices coupled with USD-INR fluctuation, and has created an unsustainable cost environment for manufacturers.

“We are witnessing a shift where component costs are no longer stable,” said Kailash Lakhyani, Chairman, AIMRA.

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