Samsung Electronics customers have praised the differentiated competitiveness of its next-generation high-bandwidth memory (HBM) chips, or HBM4, saying “Samsung is back”, co-CEO and chip chief Jun Young-hyun said in a New Year address.

Shares of Samsung Electronics rose as ​much as 3.8% in morning trade, outpacing the ⁠benchmark KOSPI’s 1.1% rise. In October, Samsung said it was in “close discussion” to supply its HBM4 to U.S. artificial intelligence leader ​Nvidia, as the South ⁠Korean chipmaker scrambles to catch rivals including compatriot SK Hynix in AI chips.

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