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🔗 Apple × ISSEY MIYAKE: The iPhone Pocket Redefines How You Carry Your iPhone

🎨 What Is It?

The “iPhone Pocket” is a limited-edition accessory crafted from a single 3D-knitted textile, designed to carry your iPhone (and other small essentials) while offering wearable style. It results from the collaboration between Apple and ISSEY MIYAKE.
It comes in two versions: a short strap (to wear on the wrist, attach to a bag) and a long strap (wear it cross-body).

📦 Specs & Pricing

Short strap version: priced at US$149.95 (~₹13,000+ depending on region) and available in eight colors (lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, black).

Long strap version: priced at US$229.95 (~₹20,000+ depending on region) in three colors (sapphire, cinnamon, black).

Launch date: Available globally starting 14 November 2025 in select Apple Stores and via apple.com in markets like the U.S., U.K., Japan, Singapore and more.

Material & design: 3D-knitted construction inspired by the "piece of cloth" concept from ISSEY MIYAKE’s design philosophy. The accessory stretches to enfold an iPhone while subtly exposing the display through its mesh.

🎯 Why It Matters

Fusion of tech accessory + high-fashion design: This is Apple’s continuation of luxury collaborations (previously Apple Watch Hermès) and shows how tech brands are crossing into fashion terrain.

A new way to carry your phone: Rather than just a case, this accessory reimagines carrying your iPhone as part of your outfit — wrist strap, cross-body bag, or clip to bag.

Branding & legacy: ISSEY MIYAKE is the fashion house that famously designed Steve Jobs’s black turtleneck. This collaboration nods to Apple’s design heritage and craftsmanship.

⚠️ Things to Consider

Function vs fashion: While it holds your iPhone and small items, it does not replace a protective case (no impact protection or rugged build mentioned).

Price premium: The starting price is high relative to typical phone accessories; you’re partly paying for design, brand and exclusivity.

Limited availability: Launch is global but in select stores/regions; availability in India or other regions may vary.

Utility: If you already carry your phone in a pocket or case model, you’ll need to evaluate whether the fashion dimension justifies the cost.

📝 Final Thoughts

The iPhone Pocket is less about utility and more about statement — a wearable piece of design that says you value aesthetics, collaboration, and lifestyle as much as technology.
For fashion-forward consumers who already own recent iPhones and are invested in Apple’s ecosystem, this might be a compelling addition. For others, the accessory offers style with a high price tag, so weighing value and personal style matters.