India’s electronics retailer Croma has kicked off its annual Black Friday sale, running from November 22 to November 30, and one offer in particular has taken social media by storm: the sharp price drop on Apple’s iPhone Air.

The 256 GB model, which launched at a significantly higher price point, is now being sold at a discount, with additional bank offers. But the viral buzz around the deal stands in stark contrast to the device’s lukewarm sales performance in recent weeks.

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