Instagram chief Adam Mosseri says “polished” AI content is “dead”, and creators must pivot to “real”
AI-powered tools and software have made it easier than ever to create professional photoshoot-quality content for Instagram, but “savvy” content creators will pivot to sharing less flattering content that feels more “real,” according to Instagram’s head.
Adam Mosseri published a post on Thursday (January 1, 2026), sharing his outlook on how AI would force both social media companies as well as social media content creators to change their creative strategies. This included trends such as users wanting to see more genuine albeit imperfect content on social media, even as camera companies promote the ability to capture flawlessly processed images and portraits.
You May Also Like
Why programming is losing its ‘gold standard’ stat...
Generative AI is rewriting the tech career playbook. Programming, once the gold standard for hi...
Amazon to use Nvidia tech in AI chips, roll out ne...
Amazon.com’s AWS cloud computing unit on Tuesday said it will adopt key Nvidia technology in fu...
Nvidia unveils new AI chip platform amid rising co...
AI juggernaut Nvidia unveiled its latest AI platform on Monday, as the world's most valuable co...
